Chemicals are Cancelled

childhood stays wild. clothes stay clean.

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Sustainable

From reducing energy and water use to choosing eco-friendly dyes and eliminating plastic in our packaging and shipping materials, sustainability is at the heart of everything we do—every step, every stitch.

Clean

By working closely with our producers, we source high-quality natural and organic fibers, using only non-toxic, low-impact dyes—or none at all—to create fabrics that are safer, healthier, and better for us all.

Plant Based

We use sustainably sourced TENCEL™, seaweed, and organic cotton to protect soil, skin, and human health. Free from toxic chemicals, our breathable fabrics are safer for workers, wearers, and the planet.

Pure Materials

tencel comfort + organic cotton
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Snuggest Undie

kids love 'em, parents trust 'em
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Comfy is the New Cool

because soft clothes = happy kids. simple math.

100% Microplastic Free

breathe easy knowing what touches your little one's skin is free from plastic, pfas, bpa, pesticides, and endocrine disruptors